
Are you a Retirement Plan Focused Third Party Administrator Leader seeking clarity and guidance in navigating the complex landscape of Business Strategy?
Look no further.
At Embrace Change, we specialize in providing personalized 1-1 coaching to TPA leaders like you, empowering you to overcome challenges, seize opportunities, and thrive in your role.
Our ideal client?
Unique, intelligent, and driven individuals who embody the spirit of friendly collaboration and an open mindset. Whether you're an introvert or an extrovert, we understand your strengths and challenges, and we're here to help you harness your skills for maximum impact.
What do you love?
We know it's all about good service, strong partnerships, and sustainable profitability. And your goals? We've got you covered. From nurturing or growing market share to optimizing administrative efficiency and fostering employee retention, we’ll work together to achieve your objectives and uphold your commitment to ethics and values.
Your frustrations?
Client retention, fee compression, and industry consolidation can feel like insurmountable obstacles. That's where we come in. Through our tailored coaching sessions, we'll equip you with the tools and strategies you need to overcome challenges, seize opportunities, and drive growth.
Before working with us, you may feel stuck, unsure of how to move forward. But after? You'll have a thriving business and a clear vision for the future, grounded in confidence and security.
About Shelly Cheng
During my extensive B2B consulting journey, I stumbled upon a profound realization: the correlation between miles traveled and goal achievement. This simple insight taught me the transformative power of understanding the driving forces behind success. Allow me to share this valuable insight with you. Click to learn more about me and how I can help your business thrive.

Ready to take the next step?